Three markets, served on their own terms
Eighteen years of listening to what each buyer actually needs.
Japan — since 2008
Japanese buyers prefer cluster-packed fruit and value highland and super-highland bananas for their naturally sweet taste and consistent eating quality. Cooler growing elevations produce firmer pulp — ideal for Japan's strict retail standards. Japan is our founding market, and the discipline it demands shapes how we handle every market. The Philippines supplies about three quarters of Japan's banana imports.²
China — since 2011
The Chinese market is following Japan's direction: buyers increasingly choose highland fruit for its sweetness and keeping quality. As Chinese consumers become more quality-focused, demand for high-elevation bananas keeps growing.
Middle East — since 2013
Gulf buyers prefer fruit from lower highland elevations, around 500 to 700 meters — durable fruit with the keeping quality for long voyages. Our Middle East programs arrive in good condition after extended transit.
² Fructidor / Japan customs data, 2024. ³ Manila Bulletin / FAO, 2025 data. ⁴ Philippine Statistics Authority, 2023.
China
“Banexco Traders Inc. (formerly Sucrex Marketing) has been our first supplier of fresh bananas since 2011. Even today, they remain a trusted partner because of their steady commitment to quality.”
“We have been sourcing fruit from Banexco Traders Inc. for two years. They consistently deliver quality produce, at times even surpassing what we receive from larger multinational suppliers.”
Japan
“Since 2008, I have worked with Banexco Traders Inc. and its predecessor, Sucrex Marketing Corporation. Throughout our long partnership, they have reliably supplied fruits that meet the requirements of our buyers.”
“Banexco Traders Inc., formerly Sucrex Marketing Corporation, has been our partner for nine years in supplying fresh Cavendish bananas to our supermarkets. Over this period, they have shown dependable performance, consistently meeting the requirements set by our buyers.”
“Banexco's management places strong importance on meeting buyer quality standards, knowing this is essential for long-term success. Their team is dedicated, open to feedback, and consistent in delivering quality products.”
“We have been sourcing bananas from Banexco Traders Inc. for our Japanese clients for two years, and they have consistently maintained a dependable level of quality.”
Middle East
“Banexco Traders Inc. (formerly Sucrex Marketing) has been supplying Sharbatly Corporation since 2013. Over the years, they have shown reliability in meeting the quality requirements of our fruit programs.”